NLP Practitioner & Trainer certification

QLU project

This training is delivered by George Cunningham, who was trained in NLP by Dr. Richard Bandler, co-creator of NLP.


What is Neuro-Linguistic Programming? (NLP)


If you surf around the internet, you'll find many definitions of NLP, some more complex than others. The simplest definition of NLP is "a study of how the brain works and the effect that communication (in all it's forms) has on the individual or group".

Richard Bandler · Creator of NLPNLP was created by Richard Bandler and John Grinder back in the 1970s, and was based largely on the "Modelling" work of Richard Bandler. Modelling is a way of duplicating behaviour. One should always choose to model excellence - life is too short to bother with anything less!

Richard found that by studying professionals who were excellent in their field (whether that be in business or therapy), he was able to understand and codify the structure of what they were doing in order to achieve the results they did.

Richard was able to do this in such a way that these techniques could then be taught to others, so that they too would be able to achieve the same results as the "masters".

The first people that Richard studied were therapists, Fritz Perls (co founder of Gestalt Therapy), Virginia Satir (one of America's foremost family therapists) and Milton Erickson (possibly the greatest hypnotherapist who ever lived).

Many more people who excel in their field have been modelled, from business leaders to shaman and mystics, NLP is not static, it is being continuously developed and refined by Richard, and good practitioners.

So, what is NLP? NLP can be distilled down into 2 parts, the first being a set of skills and the second, the application of these skills.

It is this skill set, and how to apply it, that you will learn on your NLP Practitioner course, then refine, hone, develop further and master on your Master Practitioner Course.

If you'd like to learn more about the work of Richard Bandler or John La Valle (President of The Society of Neuro-Linuistic Programming) then please click on their names and follow the links, Richard's contribution to the world we live in cannot be under estimated. The technology of NLP is around us everywhere, from the advertising we see on the television, to the music played in your favourite clothes store (did you ever wonder why you liked that store so much?).

Now is the time to "seize the day", take control of your life and reach your full potential.

You're never too old to chase your dreams, be the best you can be with NLP.


How can I use NLP in business?

Have you ever stopped to wonder why some people can put their message accross in a way that just "sounds right" or may give you a "good feeling", or perhaps you get a clearer picture to act on?

What are they doing that is so much more effective?

Maybe they have learned some of the fundamental techniques of NLP to help with their communication skills.

When we speak to people, the words we use account for only about 7% of the message. What is more important (and often overlooked) is the tonality and physiology used by the person talking. Get that right, and you can convey a much more powerful message.

Add in the right language patterns and the flexibility to "speak your customer's language" and you have now got a compelling package.

Contact us if you like your staff to become excellent communicators and establish rapport with any person, at any moment in time.

Let us build you a bespoke training course or short session, tailored exactly to your needs and we'll help you dramatically improve your bottom line!


How can I use NLP in education?

Class of NLP and Emotional IntelligenceAs with NLP in business, if you improve your communication skills, you will improve your student's learning.

We will work with you to improve rapport building skills and teach you how to deliver your material in a way that your students can access more easily.

By altering language patterns, improving listening skills and teaching you how to observe your students for signs of understanding, distraction and learning styles, you will find your students, what ever age, will be more receptive.

We have trained a number of primary and secondary school teachers and tutors who have gone on to use their NLP techniques in their work with children. They have found particular success with "hard to reach" children, including those with anxiety and self esteem issues, concentration difficulties and dyslexia.

What will you learn?

NLP Practitioner

Education Related

  • How to control and master your own emotions and run your own brain.
  • Gain "Instant Rapport", whether this be face to face, over the telephone, with individuals or with a group.
  • Be in control. Access the most powerful and appropriate "internal states" for whatever situation you find yourself in.
  • “Representational Systems”
  •  The "Meta Model" and "Milton Model" patterns of communication.
  • Pattern interrupts, and their uses.
  • Reframing and anchoring.
  • The use of metaphors and their creation – powerful stories to change the way people think and act.
  • Strategies - elicitation, utilisation, and installation. (Or finding out what makes people do or think the things they do, and using this knowledge to help them achieve more, or do things differently.)
  • Patterns of change – the NLP techniques that produce fast and lasting change in individuals and groups.
  • Timelines, goal setting, resources, and changing personal history.
  • Eliminate limiting beliefs in yourself and others.
  • How to apply strategies for effective learning
  • Techniques for developing as a more creative teacher
  • Understanding of how people learn and the learning processes of individuals to create more flexibility in their learning.
  • Develop effective language patterns for learning
  • Representational systems (visual, auditory and kinaesthetic) and how these can be used to improve communication
  • The use of metaphors to change the way people think and act
  • Strategies for encouraging and maintaining behaviour change
  • Accelerated learning techniques
  • Meta modelling, effective goal setting and ‘chunking’
  • Helping students pace themselves so that they learn more effectively
  • Anchoring and its use in the classroom
  • Helping students access and build internal resources to promote learning
  • Timeline and belief change to assist students with low esteem


How can NLP help Health Professionals?

"And the Doctor said...."

Words are incredibly powerful, they give us a message at the conscious level, but what is often overlooked and underutilised is the meaning of the communication at the unconscious level.

For example, a Doctor would be required to give his patient some idea of how long recovery will take and the degree of recovery to be expected.

There are a number of ways of delivering the same conscious message, yet each way will produce different post hypnotic suggestions that could affect the degree of recovery or the time taken.

When we analyse the meaning of the communication at the unconscious level, then we can really start to use the power of the unconscious mind to help the healing process.


Communication Skills

Raport exercise NLP skills

  • Rapport building - helping you "tame" those difficult "heart sink" patients and create positive outcomes, reducing complaints, and creating better working relationships with colleagues.

  • "Meta model" questioning techniques, to get help patients understand themselves and move forward from that "stuck" state.

  • Conflict management skills to use with patients and colleagues.

  • Feedback and appraisal techniques that produce powerful results.


Instant confidence and positivity

  • Learn techniques to change your state quickly to handle difficult situations.

  • Learn and develop your own techniques to create state change in your patients.


The courses and workshops


NLP Liverpool offers the following training courses and workshops, all of which can be delivered at your premises (or external venues) and adjusted to your exact requirements.

Contact us to discuss your requirements and book your training.

Course of Neuro-Linguistic Programming · practice

  • Certified NLP Practitioner / Business Practitioner Course. 7 Days
  • Certified NLP Master Practitioner Course. 10 Days
  • NLP For Project Managers – Specific NLP techniques for project managers to successfully manage expectations, improve performance, and deliver to time and budget. 1 Day
  • NLP For HR Professionals – Specific NLP techniques for HR professionals with particular emphasis on written & verbal communication and interview techniques · 1 Day
  • NLP For Legal Professionals – Specific NLP techniques for Legal professionals, with particular emphasis on legal sales and customer service (Twilight sessions available). Bespoke
  • Telesales Skills – Sales skills focussed on telephone use and telesales. 1 Day
  • Sales Skills – Basic sales skills, understanding the customer, their needs, presenting the product, handling objections and gaining commitment. 1 Day
  • Advanced Sales Skills – Advanced NLP techniques to build powerful propulsion systems in the sales environment, the use of persuasive language patterns to gain commitment and close the sale. 1 Day
  • Sales Manager Workshops – Coaching and mentoring skills for the sales manager. 1 Day
  • Mystery Shopper – Full report and feedback on the experience your customers get when buying / using your service, including areas of excellence and areas for improvement. Bespoke
  • Presentation Skills – Presentation skills and confidence building for those new to presenting and public speaking. 1 or 2 days
  • Advanced Presentation Skills – Advanced NLP techniques (anchors, language patterns, effective use of media and energy) for confident presenters to take their skills to the highest level. 1 or 2 day
  • "Speak Up" – The Art & Science of Positive Business Communication. A 1 hour standalone presentation, or 2 – 3 hour interactive workshop. 1 hour or ½ day
  • Peak Performance Workshops – Motivational workshops with various topics to help improve individual and team performance. ½ - 1 day
  • Confidence Workshops – For interviews, sales, presentations, performance etc. learn simple and effective techniques to give you the confidence you need, when you want it. ½ - 1 day
  • Eye Accessing Cues and Strategies – Understanding how people think, identifying and understanding the strategies they use, and how to use this to our advantage. ½ - 1 day
  • Advanced Rapport Skills – How to get instant rapport. For use with clients, customers, co-workers, friends and family. ½ - 1 day
  • Advanced Persuasive/ Hypnotic Language Skills – Advanced techniques for influencing and persuasion. ½ - 1 day
  • Bespoke Training – Training designed to fit your specific requirements, with your people and your industry in mind. Bespoke
  • Neuro-Linguistic Programming · Bespoke NLP coursesFacilitation Skills – Effective meeting management. 1 Day
  • Creative Skills Workshops – Techniques to release your creative side ½ - 1 day
  • Negotiation Skills – Techniques and skills for negotiations of all types. 1 – 2 day
  • Initial Training Courses – Induction training for your new recruits, designed to meet your working practices, protocols and procedures. Bespoke
  • Work-Life Balance – What makes a good balance? Techniques for restoring it. ½ - 1 day
  • Team Building Workshops – Varied topics and activities to build your team's cooperation and spirit. Bespoke
  • Utilising Metaphors & Stories – Using stories for training, sales and coaching. ½ - 1 day
  • Leadership Skills Workshop – Including:- Leadership Models, Outcomes, Setting priorities, Communication, Team, Customers, Stakeholders, Barriers, Resources, SWOT, Difficult Decisions etc. 1 – 2 day
  • Motivational Speeches & Workshops. Bespoke
  • Handling Difficult People – Techniques to deal with difficult people ½ - 1 day
  • Dealing with Negativity – Techniques to deal with negativity. ½ - 1 day
  • Dealing with Stress – Recognising stress and learning techniques to eliminate it ½ - 1 day
  • Eliminating Procrastination – Strategies for getting on with it. ½ - 1 day
  • Silencing The Worrier Within – Techniques for controlling an unhelpful inner Dialogue. ½ - 1 day

If you can’t see exactly what you’re looking for, bespoke training is our speciality. We’ll put together a training programme to meet your needs.



Dr. Richard Bandler (co-creator of NLP)

I highly recommend George Cunningham. He is continually updating his training with the most up-to-date skills I have developed and is one of those licensed internationally through the Society of Neuro-Linguistic Programming (TM).


Mr. John Laing – Wirral (NLP Practitioner)

I have just completed my NLP Licensed Practitioner course with NLP Liverpool.

At the start of the course I wrote down three goals:

* To develop myself

* To use my increased knowledge and ability to help other people to overcome their limitations and help them reach the next level in their development.

* To develop a new career.

Under the expert guidance and teaching of George Cunningham, I have exceeded my first goal by 100% and feel both excited and confident about fulfilling the other two.

George has a style and elegance that makes learning both joyful and fun.

He is meticulous, thorough, patient, personable and kind.

I thoroughly recommend anyone who is thinking of training in NLP to
Contact NLP Liverpool and experience the Cunningham factor!

You won't regret it.

Thanks a lot George.

John Laing


Mr. Paul C. - Shropshire (NLP Practitioner)

This is just a quick email to say thank you very much for the practitioner training. It really opened my eyes to a number of things and trance-formed me from a pretty miserable human being to someone who has rediscovered resources which he had forgotten even existed. Anyway, thank you again.

Best wishes,

Paul C – Shropshire


Rosemary S. - Shropshire (NLP Practitioner)

Hi George and Julie,

Thank you SO much for all your time, energy, wisdom and hospitality over the last couple of weeks.

I feel the whole experience was very helpful personally and professionally.

Rosemary S. Shropshire


Cathy B. - Health & Safety Executive – Liverpool.

George and Julie
Thanks for a brilliant two days - I really enjoyed the course.
Thanks again and hope to work with you both again soon!

Cathy B


Miss Roz L. - Liverpool

“I had an irrational fear of presentations and public speaking even though I had never done it before. On a scale of 1 -10 for fear factor, it was definitely a 10! After meeting with George, I realised where the fear may have come from. We identified a poignant bad experience, and George helped me turn it into an acceptable experience, almost humorous now when I think back to the memory. He helped me get back confidence in myself that I had lost. He helped me remember my talents and how to keep these feelings of achievement and happiness to call upon them in tough times. Before my opportunity of public speaking, I would say my fear factor dropped to 6. After I did the event, I would now say I have a fear factor of 3-4! Fantastic! Thank you so much for all your help. I need to do the advanced course now! There is no stopping me!“ Roz


Mrs Jan R. - Liverpool (Driving Phobia)

Hi George

Just thought I would send you a short note to let you know that I have had two refresher lessons now and although I wouldn't say that I love it, I can certainly get through it and I'm thinking of buying a lovely little renault clio that I've seen!

The other really strange thing that has happened is that I was terrified of walking through a field of cows before I had the NLP, after having it I was waltzing through like I'd never been scared at all, shooing them off and talking to them ( still wouldn't go where there's a bull tho'). My partner is amazed!

I'll keep you posted as to the driving tho' as I'm having motorway lessons in a few weeks time (my instructor insists)!


Jan R.


Mr. Tel B. - Liverpool (Interview Preparation)

I can honestly say that George helped me get my last job.

I had been to a number of interviews in the past and through a mixture of lack of confidence and panic, when I didn’t answer the question to the best of my abilities, I failed to secure the position for myself.

I went to see George in the hope that he could help to build my confidence for my next interview (a job I really wanted). I was a bit cynical about the hypnotherapy but was willing to try. I had heard of his skill regarding helping people successfully lose weight. However I didn’t want to look thin for the interview I wanted to get my dream job! What I actually found was that George’s skills and techniques cover many areas, different relaxation techniques, confidence training, listening techniques, interview preparation and practice. I left my first session with a lot of work to do myself but feeling a lot more confident. Being the person that I am I had managed to work myself into such a state in the days prior to the interview that I was ready to not to bother. However I called George again and by the end of our second session, I was feeling ready, calm, confident and sure the job could be mine.

The interview was the most enjoyable I have had. No panics, even though I could not fully answer some questions I now had the techniques to answer then confidently, to move the interview on and also to calm myself down, ready for the next question.

Thanks George you have helped me on my way to changing my life.

Jan R.


Dave D. - Merseyside (Blushing and Interview Preparation)

The interview went quite well, no blushing and no inclination to either.

Answered all the questions and was generally pleased with the way it went.

Got off to a shaky start mind, too much adrenalin pumping, but covertly applied the finger thumb technique and relaxed into things. After that I was able to focus, I was in there for an hour which is about right so I'm told.

They will let me know within two weeks if I've been successful, but to be honest I'm just really pleased that I could go in there and not make an arse of myself.

Thanks for your help it made a big difference to my approach I'd definitely recommend you.



Ria Kool - Merseyside (Insomnia)

Hi George

happy to say that there has been an improvement in my sleeping patterns. Have been waking up but used the techniques you suggested and have been falling back asleep despite initial anxiousness. Last night practically slept through. Still have worry about return of dreaded insomnia, however, being positive and trying to build on anchor as you advised. Will keep you posted.


Ria Kool


Cath Williams - Manchester (Insomnia)

"I live on a busy A-road and the traffic noise carries on throughout the night. I needed ear plugs and soothing music playing in order to have a chance of getting to sleep and still struggled. I also felt tense during the day because I was so aware of the continous noise. After one session with George I was able to sleep straight through without needing the music, let alone the ear plugs. George's help has made a massive difference to the quality of my life!"


Nicola Jane Knox – Netherlands (Confidence, Relaxation, Performance)

Approximately 5 months ago, I contacted George by phone in the hope that he could help me find some confidence. As a professional opera singer, confidence is essential for me to perform at my best, but as I had done little solo work for a couple of years and have never been the most naturally confident person, nagging doubts appeared as I approached a couple of high profile solo concerts. I had got the work through successful audition, but my confidence was beginning to fail me in the rehearsals running up to the concert, and I was not singing as well as I knew I could. A few days before the first performance, I had a session with George (over the phone!), and learned, in the period of less than an hour, several different techniques to overcome my nerves and build my confidence, including visualisation and confidence and relaxation techniques. I was able to try these out the following afternoon in the final rehearsal, which went better than all my expectations, and I thoroughly enjoyed. I was able to also use the techniques efficiently (and discreetly!) during the concerts, despite having to sit in front of the audience on the concert platform for almost a full hour before I got to sing, and was immediately able to ‘switch on’ the techniques to allow me to perform at my best and with confidence. George’s ability to communicate these techniques allowed me to deal and eliminate my self-doubt and do my job well, and I will continue to use these techniques and consult George to help me continue to be a more confident performer.

I have also since had a face-to-face consultation with George – this time for pain relief and preparation for childbirth, and am also using these techniques to great benefit.

Thank you, George!


Diane S. (Liverpool) - Performance Nerves

Hi there

Just thought I'd pop you a quick note to say that the concert last Sunday was a success! Thanks for all of your help. The nerves did not come back - well may be just a little tiny bit but that is all it was, just a little bit!

It was a great experience and can't wait to do it again

Thanks once again George.

I'd definitely recommend your services to anyone I feel would benefit!

Take care

Diane S. (Liverpool)


Alex M. (aged 10) - Dyslexia

The above note of thanks was received from a young client, two days after we worked on a strategy for dyslexia. After our session, at which Alex learned to spell ciprofloxacin, amongst other words, both backwards and (more importantly) forwards, Alex decided he wanted to write to express his thanks.

He used the strategy we installed to learn the spelling of many of the words used above immediately after our session, then two days later, he used these words (and the strategy) to compose the note above.

I am very grateful to Alex for his wonderful note - George


Mr. Nick M. - Hampshire

About a year and a half ago I had a job which I hated, I received no appreciation and I had nothing to expect from it. I tried to follow various alternative careers, but I was not successful at even getting a first assignment into any of them. And with every failure I'd lower my ambitions further, to only fail again. Eventually I ran out of ideas and it felt like I'd retire from what I called "the shittiest of all jobs" (and I was only 38). It was then that I was introduced to George.

George was able to come up with fresh ideas, which I hadn't thought of.

But more important than that, he restored my faith in myself; he made me realise that being rejected as "overqualified" is actually a good thing; that I should set my goals at the level dictated by my skill, and not at the one dictated by my present situation; that if an employer doesn't want me it's because that position isn't good enough for me... Soon I started generating ideas myself, and I was finally getting interviews. George was always there, keeping me focused on my long term objectives and preventing me from slipping into the dangerous "I want to get out of this job no matter what" mentality. George helped me make the right decisions at crucial points, and I eventually managed to start a career as a housing market economist, which I enjoy and the long term prospects are very good.

And having shorted this out I was able to move the focus from career to life, where George's help is again proving invaluable.

I would recommend George to everyone, for his ability to motivate and to inspire self-belief, his vast amount of resources and his genuine care for the outcome. George's support is not limited to the scheduled hour every week; George would give me an "extra" call before an interview and chat me into the right mood to succeed, for as long as it would take.

Thank you George!